“The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours.”*
The idea of video marketing is not new, but is now more important than ever before. Online video has quickly become an essential marketing tool for businesses of all kinds. However, many businesses have yet to make the jump and are practically leaving money on the table.
It can be a versatile tool for sales professionals throughout the entire customer buying process, as well as viable training options for new hires (i.e. Onboarding videos); the options are endless
So lets jump into it.
5 Video Marketing Ideas for 2021
1. Brand Videos
Brand videos showcase your company, mission, vision, or product/service. The goal is to build awareness around your company, so don’t be afraid to show support for things not directly related to your business. Your brand is your most important product.
2. Product Videos
The goal in creating a great product video is to have it resonate with your target audience. But how? Well, it should be about more than just the product itself. What specific problem does it solve? How does it solve such problem? And what will the users experience be like?
3. Expert Interviews
Here is where you can intentionally help your target audience grow from your hard work. Interviews with internal experts or industry leaders are a great way to build trust with your target audience.
4. Explainer Videos
This type of video is used to highlight the why factor (Why do they need your product or service?). Sometimes a quick and easy explanation is needed to help clearly understand how your product and/or service solves a specific problem.
5. Testimonial Videos
Testimonials are one of the best forms of marketing your product and/or service. When was the last you made a purchase without reading or watching a review? Well, you prospects want to know that your product can (and will) solve their specific problem. Who better to tell them, than someone who was once where they are.
The options are endless, however these 5 video marketing ideas for 2021 are must haves to increase lead generation. Give us a call or drop us an email, and let us help you with your video presence today!